As an experienced journalist and editing who’s been reporting for 50 news outlets for the past 20 years, I’ve seen all types of pitches from PR professionals. I know what works to capture my attention and inspires me to tackle a story. That’s where I can help with your publicity campaigns.
For more than 15 brands, ranging from pet food businesses to AR startups, I’ve worked closely with PR professionals to craft compelling pitches ideal for every targeted outlet. I’ll work with your PR or marketing team to level up the press releases and pitches you send to editors and beat reporters.
With my guidance, your pitches will sparkle and shine, leaving journalists little choice but to reply to learn more about your client’s products or services.
You can also leverage my media experience to assist with content rollout strategy, social media campaigns, podcast and video projects, and much more.
What I appreciate most about David is his generosity. He doesn’t hold back – his time, resources, and vast knowledge are all at your disposal. This isn’t just a course; it’s an investment in your future as a writer and media entrepreneur. If you’re serious about taking your writing career to the next level, David Silverberg’s coaching is the catalyst you need. It’s an experience that continues to yield returns long after the program ends, shaping not just how you write, but how you think about and approach your craft. I couldn’t recommend it more highly.”
Samuel Okocha - Freelance Multimedia Journalist
“David is incredibly passionate about his craft. He was very enthusiastic in sharing his vast knowledge and experience, with plenty of tips and tools that any budding journalist needs to get started in the field. I found his course to be well structured, with interesting and engaging assignments to apply what I was learning. As a coach, he is very patient and encouraging. It was a pleasure working with him.”
“I can’t say enough about David. He is professional, intelligent, focused, and personable. David is excellent at solving challenging predicaments through sheer brainpower and effective collaboration. While deftly overcoming immediate obstacles, David has an impressive ability to focus on the future and initiate ideas and processes that will create value over time. David is reliable and highly competent.”
Emily Progin - PR and Communications Manager
“I am new to freelancing and David provided me with useful tips and advice on pitching and other skills, drawing upon his considerable experience as a journalist. He showed me how to better organize as a freelance writer, particularly when it comes to invoicing and bookkeeping. I am grateful for his expertise!”
Rahul Gupta - Freelance Journalist Former Reporter for Torstar Community News
"David is a hard-working and talented writer. He comes up with great ideas, and always meets his deadlines. As importantly, he is very friendly and easy to work with."
Will Smale - BBC News editor, Business Deskbookkeeping
“David conceptualized and wrote a variety of high-quality content for Blue J Legal, including long-form articles and client features. David is adept at translating complex topics like legal technology and the future of legal research into digestible, accessible and compelling copy. David is diligent, assiduous and creative. If you’re looking for polished writing and a professional partner, David is your guy.”
Michael Rodgers - Director of Marketing, Blue J Legal
"If you are curious about journalism, then definitely turn to David for insight and guidance. I’m grateful for the time he’s spent teaching me and I hope to engage with him further in the future.”
Eden Wine - Life Coach and Mindset Consultant
“David Silverberg is a storyteller a heart. He approaches the stage with wit, whimsey, humor and humility. He is often irreverent, always insightful, and deeply compassionate. In his writing, he reaches across place and time, drawing on history, pop culture, his relationships, and his memories, as he searches for those things we share, which nevertheless feel deeply personal, and in this way connect us all. In this work he endeavours to cultivate an ever-greater sense of tolerance between us.”
Jon Hedderwick - Artistic Director, Peterborough Poetry Slam
"David really listens to your goals and is considerate of where you want to go with your writing. He is a talented, generous, amiable and dynamic writer and instructor who understands the freelance world intimately and holds open the door.”
Emily Lamb - Writer and Spoken Word Poet
"David Silverberg has been a guest speaker at Brain Power – Canada’s award-winning enrichment education provider to bright and talented youth – for many years. He has provided workshops on journalism, performance poetry, and writing to junior high and high schoolers and left them inspired and informed each and every time. David is not only a consummate professional, he is also an empathetic speaker, a role model, and a font of wisdom. Brain Power prides itself on providing academically-inclined students with top-notch transformative learning experiences – and David’s workshops always deliver.”
Karine Rashkovsky - President, Brain Power Education
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