As often as I can, I like to update my fans on my latest writing, from my journalistic work to my brand content. This time around, I cover a fascinating story on carbon labels, a poignant graphic novel, a Halloween institution in Toronto, and much more.
The Toronto Star – A city staple for nearly a century, Malabar has provided the clothing and makeup for anyone wanting to get into costume
Who knew that a Halloween store I often visited would be one of my assignments for the Star for their Landmarks series? I had a fun time chatting with Malabar’s staff to learn more about costumes, makeup, and why zombi-fying anything can make your Halloween idea even stronger.
UConn Magazine – And Now I Spill the UConn Secrets
As readers of my blog know, I’m a big fan of writing for alumni magazines, which often pay $1/word. In my first piece for UConn’s alumni pub, I read a compelling and powerful graphic novel about family dysfunction and mental health, and interviewed author Margaret Kimball about what motivated her to let out those skeletons in her closet. Writing this profile reminded me of my early days of book reviewing for NOW Magazine, where I was tasked to review the latest graphic novel. Fun times!
BBC News – Should firms have to put carbon labels on all products?
I always enjoy writing about trends just before they crest into the mainstream, and I contend carbon labelling will be the next Big Thing. Similar to nutrition labels, they list the environmental impact of food or drinks at grocers and restaurants, and are most common in Europe. For now.
Bold Commerce – How Rokt is engaging active listening to drive brand revenue
My brand work has kept me busy this fall and winter, particularly in the ecommerce space. I regularly write for Winnipeg’s Bold Commerce, profiling their digital partners such as Rokt. It’s a constant education, and I truly revel in learning about a variety of ecommerce leaders attracting audiences in a variety of niches.
UnderPinned Magazine – Finding inspiration and renewed energy in new creativity
Every quarter, I try to write for a new client, and this time it’s UK magazine UnderPinned, which offers guidance to freelance writers. I pitched an idea to discuss how shifting to theatre work has inspired my creativity in a refreshing way, and I am quite pleased with the column that came from it. As a writing coach, I have A LOT to say about the craft and business of being a freelance journalist, so I hope to continue writing for this outlet in the coming months.
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