Introducing my new PR consulting service to help brands get media attention

I’ve been quietly working with several brands and non-profits over the past couple of years to ensure journalists and editors write about their new products, services or initiatives. I feel like it’s time to not be so quiet about it. As you’ll see on my website, I’ve added a quick explainer on what I do […]
Are you learning from rejection?

Being turned down is painful. It doesn’t matter if rejection comes at the hands of a crush, employer or editor, the sting can be as sharp as a scorpion attack. But it’s how you learn from failure that separates the despondent from the successful. As a freelance writer who emails more than 250 pitches a […]
Why I’m not worried about AI tech coming for my job

The hand-wringing is so prevalent I can practically hear the anxious breathing, the knuckles cracking, the flurry of keystrokes to fine-tune that dusty CV. Journalists are worried about AI encroaching on their livelihood, especially in the light of 2022 headlines about CNET employing AI systems to pen articles. Watch out, writers, AI is coming for […]
Read my latest writing in the new Portfolio page

It’s about time I levelled up my website by alerting visitors to my latest journalistic and brand writing. That’s why I worked with my web designer to launch my new PORTFOLIO page on this website, which included my work for news outlets such as BBC News, The Toronto Star and Fast Company, as well as […]
Why you should ask upfront for half the fee for major projects

When I endured the frustration of not getting paid due to a bankrupt client, I realized I didn’t take my own advice: ask for half a project before you submit the first draft.
Read my latest clips for BBC News, Agriculture Dive

This winter has been busy, due in part to working with several new clients such as Agriculture Dive and ForesightDK.
Read my latest work in the Star, Princeton Alumni Weekly

If there’s any particular niche I’ve established over the past five years, it’s writing profiles of successful people. I’ve always enjoyed the approach of learning about someone ambitious, interviewing them…
Check out my latest clips in Fast Company, BBC News, Toronto Star

Find out where I’ve been published and what I’ve been working on this summer!
My four-part Medium series breaks down how to write tight

A year ago, I decided to dabble in writing on Medium, where I saw many fellow writers turn to a a blogging platform. Once I found my footing and niche (writing advice), I launched a four-part series on how to hone the craft. I could’ve waxed poetic on this topic for more than four posts, […]
The 5 mistake to avoid when you interview sources

You just landed an interview, ideally in-person, and now you’re wondering how to get the most out of your interviewee. After conducting more than 500 interviews in my work as a freelance journalist, I can attest to how important is to prepare thoroughly and learn to be a strong listener during those one-on-one sessions. But […]