I’ve been quietly working with several brands and non-profits over the past couple of years to ensure journalists and editors write about their new products, services or initiatives. I feel like it’s time to not be so quiet about it.
As you’ll see on my website, I’ve added a quick explainer on what I do as a PR consultant. I liaise with CEOs, marketing managers and PR agencies to help them write and edit press releases, invigorate their media outreach programs, and train their executives on how to best speak to journalists once a story has been green-lit.
While I can’t name specific company names due to NDAs, I’ve worked in sectors such as legal-tech, retail, augmented reality, e-commerce, sustainable pet food, software, SaaS, arts & entertainment, and salon/hairdressing.
Media coverage is difficult to attain in this 24/7 breaking-news cycle where companies may struggle to stand out from the competition…or from the Next Big Thing making headlines. But that’s where I come in. When I was editor-in-chief of Digital Journal for more than 13 years, dozens of press releases flooded by inbox, and I quickly had to determine what was a strong hook and what was fit for the SPAM pit. I began to see why certain releases were compelling and why some fell flat. I parlayed that experience into writing engaging press releases for our own projects, such as when we launched our Future of Media conferences at Toronto’s Drake Hotel (where we sold out every quarterly show within hours).
As a freelance journalist for the past eight years, I’ve also seen my share of pitches that feed my knowledge of what makes an attractive hook.
PR consultancy isn’t an easy task, especially for brands seeking to gain media attention in a saturated market like Toronto. But brand managers have repeatedly told me my understanding of what makes a newsworthy article energizes and inspires them in a way they hadn’t experienced before.
This branch of my business is truly rewarding, and I can’t wait to work with more organizations seeking to attract the media attention they want and deserve.
If you want to set up a call to learn more about how I can help your business, email me anytime.
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